The Elements of Content Strategy by Erin Kissane

Author:Erin Kissane
Language: eng
Format: mobi, epub, azw3, pdf
Tags: Reference:Computers
ISBN: 9780984442560
Publisher: A Book Apart
Published: 2011-03-08T10:00:00+00:00

Methodologies

Because our discipline is new, and because we often work with user experience and web development teams with their own methodologies, the last few years have produced a host of discussions about the best way to do content strategy. Content strategy is sufficiently diverse that nearly all content workers must specialize to some extent, and our methodologies tend to reflect that specialization.

A content strategist primarily concerned with marketing communication usually focuses on branding and messages, effective cross-channel outreach, the creation of persuasive content, and the development of sustainable publishing processes. Her methodology will need to support these activities.

On the other hand, a content strategist who focuses on information management will need a methodology that accommodates technical analysis, data modeling, and large-scale content reuse across multiple systems (websites, intranets, customer relationship management systems, etc.).

Content specialists who work alongside user experience consultants or as a part of web development teams may need a methodology that works with marketing, educational, and technical content, and that accommodates on-site and off-site search, content taxonomies, CMS requirements development, and information architecture.

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